It’s not just a title to grab your attention, this Indiegogo update is extremely important indeed.
Most people seem to think that everything in the start-up’s garden is rosy: You just come up with some bizarre idea, collect millions from the investors, and then – boom! – you’ve got everything cover, you’re living a dream. I may assure that that is only partly true. I mean the part when you come up with some bizarre idea. What comes next is an exhaustive run against time. The run towards your dream which you have shared with those who believed in you – in this case I mean you, our devoted and patient backers.
During the last couple of months, we’ve been on a homestretch, and the run’s been getting more challenging with the day. We’ve been breaking our back to achieve a significant improvement in Jammy’s quality. And it paid off as evidenced by the NAMM’s Best In Show award we got earlier this summer.
At the same time, we’ve been going through the DFM (design for manufacturing) process in a very short time frame, striving to start the mass production with no further delays. We had to agree on every tiny detail with our OEM (original equipment manufacturer), so the part of our team spent about three months far from home, at Shenzhen’s manufacturing facilities.
In our search for the perfect playability, we’ve ended up having 48 custom parts and 34 molds to produce them. Here is the left part:
And here is the right one:
If it doesn’t sound impressive to you, bear in mind that it’s almost twice more than most products made by startups contain on average. But we couldn’t settle for anything less because we needed only the most accurate picking sensors, the best fretboard and body ergonomics, and hi-tech electronics ensuring the minimal sound latency.
So the good news is that, since we have achieved the quality we needed, the tooling process has now begun and now we can draw much more predictable production timeline:
As you can see, we won't be able to yield a significant amount of production-quality Jammy guitars to deliver the first limited batch in August as we hoped we could. But, with the tooling process kicked off, we can estimate with greater confidence that we’ll launch the full-scale mass-production at the desirable quality by the end of October.
Now, as we know each and every detail we need to make the Jammy guitar we all dream about, we can finalize our BOM (bill-of-materials, the complete list Jammy’s parts and how much does it cost to produce or buy them). Having obtained all this knowledge, we can see clearly now that the product cost is going to be higher than we expected. That forces us to make the detachable frame available only as an add-on purchase, you can already see those changes on our campaign page.
The good news is that those changes won’t affect our current backers – you WILL get your Jammy complete with all the accessories in the box at the initial price.
Well, on that rather happy note, I’m waiting for your comments and suggestions that you, as usual, may leave at the comments section of our Indiegogo page or shoot me directly at firstname.lastname@example.org
VP of product @ Jammy Guitar
Super Portable Digital Guitar. Just take it out of your backpack, plug your earphones in and play—no additional equipment needed.